Excessive demand beyond available supply.

High consumer desire surpassing product availability.

Imbalance where needs exceed resources offered.

Surplus interest in goods or services provided.

Market condition of overwhelming buyer requests.

To stimulate excessive consumer interest or desire.

To generate demand surpassing supply capabilities.

To pressure resources beyond their sustainable limits.

To create a market frenzy for goods/services.

To attract more requests than can be fulfilled effectively.