(also figurative) Something that tempts or attracts, especially one with a promise of reward or pleasure.

(fishing) An artificial bait attached to a fishing line to attract fish.

(falconry) A bunch of feathers attached to a line, used in falconry to recall the hawk.

A velvet smoothing brush.

(music) Alternative form of lur

(intransitive) To attract by temptation, appeal, or guile.

(transitive) To attract fish with a lure.

(transitive, falconry) To recall a hawk with a lure.