(marketing) Promotion or propaganda; especially exaggerated claims.

(slang) Short for hypodermic needle.

(metonymically, slang, dated) A drug addict.

Alternative form of hipe (“wrestling move”)

(transitive) To promote heavily; to advertise or build up.

Alternative form of hipe (“wrestling move”)

(informal) Hyped; excited.

(slang) Excellent, cool.