Process of making goods interchangeable and standardized.

Transformation into a marketable commodity for trade.

Diminished value due to oversupply or competition.

Shift from unique products to generic offerings.

Economic trend towards uniformity in pricing and quality.

Standardization of products for mass consumption.

Transformation into a marketable commodity.

Reduction of unique features in goods/services.

Increased competition leading to price focus only.

Simplification for easier customer comparison shopping.