Strategy against traditional marketing techniques.

Advocacy for anti-consumerism principles.

Awareness of manipulative advertising tactics.

Promotion of ethical consumer behavior practices.

Critique or rejection of commercial culture norms.

Focus on transparency in business communications.

**Adjective**: Relating to strategies opposing traditional marketing efforts.

**Adjective**: Describing approaches that discourage consumerism or excess consumption.

**Adjective**: Pertaining to tactics promoting authenticity over promotional hype.

**Adjective**: Characterizing campaigns focused on transparency and honesty in messaging.

**Adjective**: Signifying methods that emphasize product flaws or limitations intentionally.